A Taste of Chicago

For the last 40+ years, we’ve worked tirelessly to build a restaurant that we’re proud to put our name on.

From perfecting family recipes and developing unique offerings like our Plant-Based Veggie Beef, to sourcing the highest quality ingredients and optimizing our operations, everything we’ve done has paved the way for a franchising opportunity like no other.

We’ve created a fast casual model that runs like a finely tuned machine, with high-quality menu offerings for today’s modern families. Pair our leadership expertise and best-in-class technological investment with experienced multi-unit operators, and we’ve got the perfect match for growth and profitability.

Key Financial Performance

Strong unit-level economics

Exclusive first-mover location opportunities for early buy-in

Proven business model that has survived through every economic environment over the past 40 years

Sales growth during COVID-19 thanks to state-of-the-art advanced ordering technologies

Diverse menu offering focused on high-quality items

Wide spectrum of menu price points to appeal to a wide audience with built-in upsells and add-ons

Operational efficiency for drive-thru, carry-out, delivery and dine-in experiences

A Menu Worthy of our Name

Diverse, family-friendly menu with something for everyone regardless of dietary restrictions or food aversions

Classic Italian staples, like our award-winning Italian Beef, fresh pastas, made-fresh pizzas, and salads like you’re at one of our family dinners

Unique twists on some of our best-selling classics, like carb-free Protein Bowls and Buona Beef Bites

On-trend meatless options, like our one-of-a-kind Plant-Based Italian Beef (available as a sandwich or a bowl), or other vegetarian options, like our Caprese Sandwich and soups/salads

Fast casual and Chicago-style staples, like burgers, hot dogs and chicken done up in a uniquely ‘Buona’ way

A plethora of kids’ meal options for even the pickiest of eaters

Easily assembled Sandwich Kits for large families or small gatherings, combining some of our most famous dishes in one cost-effective package

A Family Restaurant Committed to Technological Innovation

Our investment in technology is everything to us – ensuring a consistent experience for our customers while enabling our staff to operate efficiently. As we continue to grow, we’re committed to partnering with industry-leading technology providers to ensure top-quality experiences for every Buona customer.

Our Key Technological Support

The Hub, an intranet powered by Franconnect

Operations Management Software powered by Compeat/Restaurant 365

E-Learning Management System

Paradox, an AI Recruiting and Recruitment Management tool

Tattle, a Guest Experience Platform

Marketing Support from Buona

Franchisees receive customized marketing plans to support market launches with continued efforts to maintain awareness as the business scales. Our dedicated field marketing team works alongside franchisees to support local marketing efforts and design programming to suit the nuances of their local market, helping to drive brand loyalty, foot traffic, and online ordering in stores. Current efforts include but are not limited to:

Robust loyalty and rewards program

Point-of-purchase materials

Direct mail and print media advertising

Consistent and high-volume PR campaigns

Customized email marketing

Social media content on Facebook, Twitter, Instagram, Pinterest and TikTok

Digital advertising efforts on social media, Google search, Youtube and more

Training and Education with Buona

Franchisees are an extension of our family and we support them as such. Initial training with Buona is an 8-week program that includes 4 weeks of positional training and 4 weeks of leadership and management training. Additionally, we will provide up to 4 weeks of on-site opening assistance with consistent e-learning and webinars available to all franchise owners.

Franchise Business Consultant Support

Robust Secret Shopper and Feedback Program

Quality Assurance Program emphasizing food safety and operational excellence

Franchisee Visits and Training

The Process to Buona Ownership


Get to know us

Review the information provided on this site, check out Buona.com, and, stop by one of our 26 locations in the Chicagoland area.


Get in touch

Complete the inquiry form and let us know why you want to join us. One of our franchise representatives will reach out to discuss the Buona franchise opportunity and learn more about your qualifications. If you meet our qualification standards, we’ll send you a full application.


Application and Interview

Submit a franchise application and our VP of Franchising will interview you remotely to learn about your qualifications, resume, and interest to see if you’re the right fit for the Buona organization.


A Look Behind the Scenes

If you’re qualified to move forward, we’ll begin due diligence and send you our Franchise Disclosure Document. This is where we’ll be digging into the business and the franchise model together. At this stage, our goal is to create alignment and answer all questions you might have in order to proceed.


Get Down to Business

Next you’ll be asked to submit your business and financial verification, as well as background authorization. Then, we’ll meet with you to discuss your development plans in greater detail. At this point, we can discuss the franchise agreement terms, including opening timelines and territories, as well as any other relevant financial considerations to help move the franchise forward.


Show Off Your Plan

Now it’s time to show us why you’re the right partner for the job. We’ll sit down and review your plan detailing ownership structure and how you plan to make Buona a success in your market.


Corporate Visit

Next, we’ll invite you to our corporate offices to experience the Buona culture up-close and personal. You’ll meet our founders, our leadership, and the team that will be behind you every step of the way. This day is all about getting to know each other. Joining a company of our size is no easy feat, so let’s make sure we do it right!


Review, Decision, and Approval

With everything in hand, our Franchise Review Committee will comb through every detail of your proposed plan. Once approved, you’ll receive a Franchise Agreement for review and signature, and once signed, it’s time to break ground and bring Buona to a community near you!

None of the communications made through this website should be construed as an offer to sell any Buona franchise in, nor is any such communication directed to, the residents of any jurisdiction requiring registration of the franchise before it is offered and sold in that jurisdiction. No Buona franchise will be sold to any resident of any such jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law. If you have any questions concerning the registration status of Buona franchisees in your jurisdiction, please contact Joe Buonavolanto III at franchising@rainbowcone.com or 708-749-2333 ext 264


We’re actively looking for successful business owners just like you to help expand our brand through franchising. Check out opportunities that are currently on the table!