A Taste of Chicago

For the last 40+ years, we’ve worked tirelessly to build a restaurant that we’re proud to put our name on.

From perfecting family recipes and developing unique offerings like our Plant-Based Veggie Beef, to sourcing the highest quality ingredients and optimizing our operations, everything we’ve done has paved the way for a franchising opportunity like no other.

We’ve created a fast casual model that runs like a finely tuned machine, with high-quality menu offerings for today’s modern families. Pair our leadership expertise and best-in-class technological investment with experienced multi-unit operators, and we’ve got the perfect match for growth and profitability.

Reasons to invest

Finance, Menu, Innovation, Marketing, Education

Key Financial Performance
  • Strong unit-level economics.
  • Exclusive first-mover location opportunities for early buy-in.
  • Proven business model that has survived through every economic environment over the past 40 years.
  • Sales growth during COVID-19 thanks to state-of-the-art advanced ordering technologies.
  • Diverse menu offering focused on high-quality items.
  • Wide spectrum of menu price points to appeal to a wide audience with built-in upsells and add-ons.
  • Operational efficiency for drive-thru, carry-out, delivery and dine-in experiences.
A Menu Worthy of Our Name
  • Diverse, family-friendly menu with something for everyone regardless of dietary restrictions or food aversions.
  • Classic Italian staples, like our award-winning Italian Beef, fresh pastas, made-fresh pizzas, and salads like you’re at one of our family dinners.
  • Unique twists on some of our best-selling classics, like carb-free Protein-Bowls and Buona Beef Bites.
  • On-trend meatless options, like our one-of-a-kind Plant-Based Italian Beef (available as a sandwich or a bowl), or other vegetarian options, like our soups/salads.
  • Fast casual and Chicago-style staples, like burgers, hot dogs, and chicken done up in a uniquely ‘Buona’ way.
  • A plethora of kids’ meal options for even the pickiest of eaters.
  • Easily assembled Sandwich Kits for large families or small gatherings, combining some of our most famous dishes in one cost-effective package.
A Family Restaurant Committed to Technological Innovation

Our investment in technology is everything to us – ensuring a consistent experience for our customers while enabling our staff to operate efficiently. As we continue to grow, we’re committed to partnering with industry-leading technology providers to ensure top-quality experiences for every Buona customer.

Our Key Technological Support

  • The Hub, an intranet powered by Franconnect.
  • Operations Management Software powered by Compeat/Restaurant 365.
  • E-Learning Management System.
  • Paradox, an AI Recruiting and Recruitment Management tool.
  • Tattle, a Guest Experience Platform.
Marketing Support from Buona

Franchisees receive customized marketing plans to support market launches with continued efforts to maintain awareness as the business scales. Our dedicated field marketing team works alongside franchisees to support local marketing efforts and design programming to suit the nuances of their local market, helping to drive brand loyalty, foot traffic, and online ordering in stores. Current efforts include but are not limited to:

  • Robust loyalty and rewards program.
  • Point-of-purchase materials.
  • Direct mail and print media advertising.
  • Consistent and high-volume PR campaigns.
  • Customized email marketing.
  • Social media content.
  • Digital advertising efforts on social media, Google search, and more.
Training and Education with Buona
  • Franchise Business Consultant Support.
  • Robust Secret Shopper and Feedback Program.
  • Quality assurance program emphasizing food safety and operational excellence.
  • Franchisee Visits and Training.

The Path to Ownership

1

Introductory Call

Schedule a call with our Franchise Development team to discuss the following:
• Territory of Interest
• Business Experience
• Financial Requirements
• Initial Investment Ranges
• Brand Information

NEXT STEPSShould you meet our initial qualifications, we will invite you to submit your Franchise Application.

2

Application Review

Our Franchise Development will reach out to schedule a call to review your application.

NEXT STEPSShould you meet our qualifications, we will send you our Franchise Disclosure Documents.

3

Franchise Disclosure Document (FDD)

Once you have received the FDD and have acknowledged Item 23 receipt, review and compile your thoughts to review with the Franchise Development Team and Executive Vice President.

NEXT STEPSSchedule a call with Operations and Training leaders.

4

Franchise Leadership Call (90 Minutes)

Present your group’s strategy to operate the restaurant and/or ice cream shop. Share your plan with our Operations and Training leaders, including:
• Who will be trained in our University courses
• Who will run the day-to-day operation
• How your organization will lead above-restaurant disciplines (Operations, HR, Accounting, Marketing, etc.)
• How will you grow the business, implement local marketing initiatives and more
• Our Operations and Training leaders will also answer your specific questions

NEXT STEPSSubmit the following information to our Franchise Selection Committee:

• Business Plan
• Bio for each member of the proposed Franchise Entity
• BoeFly Financial Verification
• Background Checks

5

Discover Day at Buona Companies HQ

Visit us in Chicago to meet our founders, leadership team and tour corporate locations.

NEXT STEPSAwait a decision from our Franchise Selection Committee.

6

Execute Legal Agreements

Submit the following information for legal agreements:
• Ownership Entity Documents
• Bank Account Information

NEXT STEPSSign agreements and wire initial Franchise Fee & Training Deposit.

This document should not be construed as an offer to sell any Buona or Rainbow Cone franchise. No franchise will be sold to any resident of any jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with the applicable law. Each Franchisee candidate is subject to a comprehensive review of qualification criteria as determined by Franchisor and formal approval of a Franchisee application by Franchisor in its sole discretion.

READY TO OWN YOUR OWN BUONA FRANCHISE?

We’re actively looking for successful business owners just like you to help expand our brand through franchising. Check out opportunities that are currently on the table!