A Taste of Chicago

For the last 40+ years, we’ve worked tirelessly to build a restaurant that we’re proud to put our name on.

From perfecting family recipes and developing unique offerings like our Plant-Based Veggie Beef, to sourcing the highest quality ingredients and optimizing our operations, everything we’ve done has paved the way for a franchising opportunity like no other.

We’ve created a fast casual model that runs like a finely tuned machine, with high-quality menu offerings for today’s modern families. Pair our leadership expertise and best-in-class technological investment with experienced multi-unit operators, and we’ve got the perfect match for growth and profitability.

Reasons to invest

Finance, Menu, Innovation, Marketing, Education

Key Financial Performance
  • Strong unit-level economics.
  • Exclusive first-mover location opportunities for early buy-in.
  • Proven business model that has survived through every economic environment over the past 40 years.
  • Sales growth during COVID-19 thanks to state-of-the-art advanced ordering technologies.
  • Diverse menu offering focused on high-quality items.
  • Wide spectrum of menu price points to appeal to a wide audience with built-in upsells and add-ons.
  • Operational efficiency for drive-thru, carry-out, delivery and dine-in experiences.
A Menu Worthy of Our Name
  • Diverse, family-friendly menu with something for everyone regardless of dietary restrictions or food aversions.
  • Classic Italian staples, like our award-winning Italian Beef, fresh pastas, made-fresh pizzas, and salads like you’re at one of our family dinners.
  • Unique twists on some of our best-selling classics, like carb-free Protein-Bowls and Buona Beef Bites.
  • On-trend meatless options, like our one-of-a-kind Plant-Based Italian Beef (available as a sandwich or a bowl), or other vegetarian options, like our soups/salads.
  • Fast casual and Chicago-style staples, like burgers, hot dogs, and chicken done up in a uniquely ‘Buona’ way.
  • A plethora of kids’ meal options for even the pickiest of eaters.
  • Easily assembled Sandwich Kits for large families or small gatherings, combining some of our most famous dishes in one cost-effective package.
A Family Restaurant Committed to Technological Innovation

Our investment in technology is everything to us – ensuring a consistent experience for our customers while enabling our staff to operate efficiently. As we continue to grow, we’re committed to partnering with industry-leading technology providers to ensure top-quality experiences for every Buona customer.

Our Key Technological Support

  • The Hub, an intranet powered by Franconnect.
  • Operations Management Software powered by Compeat/Restaurant 365.
  • E-Learning Management System.
  • Paradox, an AI Recruiting and Recruitment Management tool.
  • Tattle, a Guest Experience Platform.
Marketing Support from Buona

Franchisees receive customized marketing plans to support market launches with continued efforts to maintain awareness as the business scales. Our dedicated field marketing team works alongside franchisees to support local marketing efforts and design programming to suit the nuances of their local market, helping to drive brand loyalty, foot traffic, and online ordering in stores. Current efforts include but are not limited to:

  • Robust loyalty and rewards program.
  • Point-of-purchase materials.
  • Direct mail and print media advertising.
  • Consistent and high-volume PR campaigns.
  • Customized email marketing.
  • Social media content.
  • Digital advertising efforts on social media, Google search, and more.
Training and Education with Buona
  • Franchise Business Consultant Support.
  • Robust Secret Shopper and Feedback Program.
  • Quality assurance program emphasizing food safety and operational excellence.
  • Franchisee Visits and Training.

The Path to Ownership


Welcome and Introductions

Meet our Franchise Development representative to discuss the franchise opportunity and tell us about your qualifications.

NEXT STEPS: If you meet our qualification standards, we’ll send initial information and schedule a video call with our Franchise Development team.


Concept Overview Call

Join a video call with our Franchise Development representative to discuss more about your background and qualifications. Learn more about your desired brand and determine if you’re the right fit for our organization!

NEXT STEPS: If you meet our qualification standards, we’ll send you a formal application.


Application Review with VP of Franchising

Join a video call with our VP of Franchising to review your application.

NEXT STEPS: If you meet our qualifications, we’ll send you our Franchise Disclosure Document.


Franchise Disclosure Document Review

After you’ve received and reviewed the Franchise Disclosure Document, we will schedule a video call to review and answer any questions you may have.


Pre-Join The Team Day Call

Learn more about the daily operation with our Operations Team and schedule a date for our Join The Team Day.

NEXT STEPS: Submit the following information: Financial Verification with Supporting Documentation, Background Check, Credit Check.


Join The Team Day

Visit our corporate headquarters in Berwyn, Illinois and visit some company-owned sites to see the culture up-close and personal. You’ll meet our founders and the team that will be behind you every step of the way.

NEXT STEPS: Await a decision from the Franchise Review Committee.


Review, Decision, & Approval

Our Franchise Review Committee will perform one final detailed check of your submitted forms, background check, and ownership plans to ensure you meet our qualification standards and make a decision.

NEXT STEPS: The VP of franchising will be in touch regarding the committee’s decision. If approved, you’ll receive a Franchise Agreement to review and sign. Once signed you’ll begin your franchisee journey.

This document should not be construed as an offer to sell any Buona or Rainbow Cone franchise. No franchise will be sold to any resident of any jurisdiction until the offering has been exempted from the requirements of, or duly registered in and declared effective by, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with the applicable law. Each Franchisee candidate is subject to a comprehensive review of qualification criteria as determined by Franchisor and formal approval of a Franchisee application by Franchisor in its sole discretion.


We’re actively looking for successful business owners just like you to help expand our brand through franchising. Check out opportunities that are currently on the table!